Brand news

In April 2025, the global wig industry welcomed a disruptive brand —— YiWigs. With the mission of "making beauty within reach", by virtue of 100% human hair materials, intelligent customization technology and a global service network, it has rapidly become a benchmark in the wig category of cross-border e-commerce. The brand's parent company, Guangzhou Yimei Hair Products Co., Ltd., has been deeply engaged in the industry for many years. Relying on more than 10,000 SKUs and a million-level spot inventory, it provides global consumers with a one-stop solution from hair strands to styling.

Core Advantages and Innovations

1.Artistic-level craftsmanship defines a new height of wigs

YiWigs carefully selects high-quality human hair strands from around the world (such as Chinese straight hair and European fine hair), and adopts a fully hand-tied weaving process, taking more than 10 days to create each wig. Its original 3D simulated scalp mesh materials (such as Swiss mesh and Japanese large-pore mesh) achieve the effect of natural hair growth, and support random parting and styling. In addition, the brand is the first to apply biodegradable fibers and nano-antibacterial technology, breaking through industry standards in terms of environmental protection and comfort.

2.Intelligent customization to meet personalized needs

Relying on an AI scalp scanner and a virtual try-on system, YiWigs has launched the "Thousands of People, Thousands of Hairstyles" customization service. Consumers can match parameters such as head circumference, hair color, and curl degree online, and the production of exclusive wigs can be completed within 72 hours. Data shows that the market share of customized wigs is expected to reach 30% in 2025, and YiWigs has already taken the lead.

3.Cross-border services to build a trust ecosystem

For the international market, YiWigs provides:

Global delivery within 7 days: Relying on the layout of overseas warehouses, covering more than 20 countries such as Europe, America, the Middle East, and Southeast Asia;

 Multilingual customer service: Real-time response in Chinese, English, Spanish, and Arabic to solve the pain points of cultural differences;

Worry-free after-sales service: 30-day no-questions-asked return and exchange, and support for the recycling and reuse of old wigs.

Market Trends and Future Plans

Exhibiting at the 2025 Guangzhou International Hair Products Expo: As an industry leader, YiWigs will appear at the "Guangzhou Hair Products Expo" from April 12th to 14th, showcasing the latest intelligent wigs and cross-border e-commerce solutions, and deeply cooperating with platforms such as TikTok and Shein.